online student loan consolidation

Average Keyword Price Down in Q2

The average keyword price dropped to $1.27 in the second quarter - down 8.6 percent from $1.39 at the end of March, and down 11.1 percent from $1.43 at the end of 2005, Fathom Online reported (via MediaPost). At the end of 2Q05, the average keyword price was $1.72. Fathom does not include proper names and brand names in its index.

"The search advertising market continues to expand in robust fashion, but individual keyword's bids fluctuate each day," said Matt McMahon, VP of marketing services at Fathom. "Advertisers are now using marketing analytics tools to make smarter advertising spending decisions."

In some categories, keyword bids spiked dramatically, including the following: "career training" increased 286%; consumer electronics keywords "mp3 players" and "camcorders" increased as much as 225%; words such as "DSL," "ISP" and "security" increased 50-80%; "student loan consolidation" increased 40%.

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Rates Increase July 1, but Last-Minute Applicants Can Still Lock ...

RESTON, Va., June 27 /PRNewswire/ -- Interest rates on federally guaranteed student loans will jump by nearly 2 percentage points this Saturday, July 1, but customers who submit their Federal Consolidation Loan application online by midnight (PDT) on June 30, 2006 can still receive today's lower interest rate. The forthcoming interest rate hike has caused record call volume to Sallie Mae's consolidation center from students, graduates and parents. To accommodate the call surge, Sallie Mae has added hundreds of customer service representatives responding to consolidation inquiries, and extended the operating days and hours of its phone hotline.

(Logo: http://www.newscom.com/cgi-bin/prnh/20030617/SLMLOGO-a )

"It is still not too late to lock in today's lower interest rates, but time is of the essence," said Patricia Scherschel, vice president of loan consolidation, Sallie Mae.

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